A YouTube dashboard is a valuable tool to track the success of your channel, the performance of your videos, the behaviour of your viewers, and provides an all-around monitoring view, and insights, on how to optimize your video social media strategy.
To understand how your content echoes within your audience, it is good to analyse specific video-related metrics that will translate your video’s data-story. By analysing single YouTube videos in detail (topics, technical differences, format, etc.), comparing and identifying the best versus the worst working ones, you can use those insights to optimize your video content strategy and develop best practices. Besides, tracking the performance of your videos is the only way to improve your video marketing strategy, so it is of utmost importance to do so.
On our YouTube video performance dashboard, we are focusing our analysis on a single video, instead of having the broad overview as in the other 2 dashboards we will discuss afterward. This YouTube dashboard example shows the total number of Likes, Dislikes, Comments, and Shares, along with the number of Views. This whole dashboard can provide you with a simple overview, and spotting any spikes, with datapine, can be made instantly, without exporting and filtering several spreadsheets at once.
Below, the Audience retention tells you more about the Average view duration of your video, and how does your retention perform. The drop-off point should be analysed in more detail since it will tell you the exact second people stopped watching your video. Pay close attention to your first 15 seconds of the video, that’s when viewers are most likely to drop-off, according to YouTube. By experimenting and optimizing your video, you can increase the retention and attract users to watch as many seconds or minutes as possible. The last section of this YouTube dashboard example will tell us more on the total amount of Watch Time, in the last 28 days, last 7 days and what happened yesterday. This metric is interesting to follow since you can easily spot the amounts in a simple visual and see how your video is performing over time. The higher the amount of Watch time, the better is the chance that users will perform additional actions and your other metrics can increase in their values.
By tracking the single video performance, it is easy to evaluate how your content is perceived by your audience. While setting your own important indicators to follow, you can build a complex YouTube Ads dashboard with simple clicks, and evaluate your advertising efforts, also. Our examples will show you how you can utilize datapine to the best of use with cost-effective and clear data, and maximum insights into one simple interactive place.
When you start a YouTube channel, the excitement and thrill are directed towards the videos you make, the first Likes and Comments you get, and all the new creative ideas you have day after day that you want to implement. However, once you are up and running, to ensure that your content is performing the best way it can, and that you are in line with your audience, you will need to go beyond video production: you will need analytics.
A YouTube channel performance dashboard is what you need to dive into your channel performance results and understand how to improve it to get better results. On our example, the top left part of this dashboard focuses on Subscribers: how many there are in total, how many were gained and lost over a certain period, in this case, 90 days. An evolution, visible on the line chart, compares both types so you can get a neat visual overview. Next to it, the Views activity is detailed: how many were gained in total, the Average daily views and Average daily active users (DAU). The bar chart provided in this section expands on the Average views per weekday. This metric is interesting for you to know when your audience is more likely to be connected on YouTube – you can adjust your publishing time accordingly, to reach as many people as possible.
Below, other social media metrics are displayed: number of Likes, Dislikes, Comments, and Shares. These metrics show the Engagement of your audience – most interesting to analyse is particularly the social Shares. Sharing is an active Engagement, while a Like/Dislike is passive, and does not involve anything else than viewers simply clicking. Shares will grow the reach of your videos to other circles that would otherwise not be reached, and this means that the person finds your content interesting enough to endorse you and share to their friends. Likewise, Comments also hold a particular interest since the viewer takes time to write something – even though, indeed, most YouTube comments are not a well-researched and thought out satire of your work.
Finally, the last section of this YouTube dashboard represents the Latest uploaded videos and source of your Traffic by Views. Your most recent videos will get a clear overview and you can easily spot any performance that can easily draw your attention for your recent uploads. Also, the Traffic will provide you with a detailed outline of your most important sources and where do people find out about your content. With datapine, that is possible within minutes.
By understanding your audience, you can share specific content that can match their interests, cultural background and outperform your previous videos by leveraging gathered data. Knowing who are you reaching to and what you expect from them is one of the most important insights that you have to consider when preparing your next video content to share. Your ability to connect with the right audience can define the optimization level of your overall marketing strategy, so you need to be prepared to know what content suits your target audience best.
That being said, our final example, the YouTube KPI dashboard expounds on the source of your Subscribers in terms of geography, demographics and Top videos. Knowing who follows you and where they are from will help you understand your audience better: you have a cultural and linguistic comprehension, on top of time-zones mostly represented in your audience. If you are a European YouTuber with many South-American viewers, you might want to adapt your publishing time so that it matches their time online, and don’t post in the middle of their night. The Device metric will help you understand how to adjust your video production process so that you can concentrate on viewers from devices that you get the most traffic from.
The central part of this dashboard will show you the Age group and Gender. Think about those metrics before you post your next video since it will tell you about the style, jargon and overall design you might want to implement to target the main part of your audience. Teenagers have different interests than Millennials, as Seniors will have different points of view of how a good video should be made to increase your other metrics, for example, Retention rate (you might want to check other dashboards for more details). Therefore, when you see how much Views you have generated, Likes, or Comments, by simply adjusting to the needs and requirements of your audience, you can easily spot what works and what not. That way your content can perform better and your YouTube strategy will stay on its track.
In these examples, we have shown the value of video metrics to keep in mind while creating, optimizing and analysing your social media video content. If you want to tackle deeper into your video strategy and performance, datapine can help you get the most out of your YouTube channel, with a 14-day trial – completely free!
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