A Google Analytics dashboard helps marketers to control, visualise and analyse all key performance indicators related to a web presence. Professional GA dashboards are the foundation for successful and sustainable optimisation of the website performance.
Let's take a look at these 5 Google Analytics custom dashboard examples, that we also offer as easy to access templates:
Google Analytics Performance Dashboard - GA Page Tracking Dashboard - Organic vs Paid Dashboard - GA Audience Dashboard - GA Website Content Dashboard.
Google Analytics (GA) is a web-based, free analytics tool with an estimated global market share of over 75 percent. Webmasters and marketers can use GA to view website statistics and perform A/B testing. However, the standard dashboards in Google Analytics have some limitations, such as visualisation (choice of chart types, custom corporate dashboard designs, global dashboard design filters), analysis (drill-down, drill-through, complex dashboard filters, intelligent machine learning), and sharing (URL sharing, protected viewer area, interactive reports) of website data. Here, professional dashboard creator software like datapine help you harness the full potential of your GA data and achieve sustainable, data-driven online marketing. We will illustrate this with the help of 5 selected custom Google Analytics dashboard templates.
Our first Google Analytics dashboard template - the Google Analytics Performance dashboard - is an operational dashboard that provides daily monitoring of a number of key performance indicators: number of sessions and users, bounce rate, average session duration, number of conversions, and conversion rate. All KPI examples are presented clearly, on a daily, weekly and monthly basis, allowing you to easily monitor your goals. In practice, you will probably have more than one defined conversion goal, which you can easily add to our template.
Furthermore, as an example, we have shown the chronological progress of the sessions, users and the average session duration for the last 30 days. This enables you to identify deviations from objectives as well as trends and patterns. For automated, detailed target monitoring, such as the daily number of sessions or conversions, you can also use our business intelligence alerts, which thanks to artificial intelligence and machine learning inform you independently, and automatically, of any target deviation. If, for example, there are significantly fewer organic visits to the landing pages for a specific product category due to ranking losses, you can analyse the causes promptly, and initiate appropriate countermeasures.
In the lower section of the dashboard, you will also find the number of sessions and bounce rates as well as conversions for different countries, which is particularly interesting for internationally operating .com sites. Of course, this overview can also be adapted to the states and cities relevant to you. Finally, you will get an overview of the current traffic distribution for the most important marketing channels.
Our second Google Analytics dashboard example examines, among other things, the following KPIs over the past 6 months: bounce rate, number of pages per session (pages/sessions), time (spent) on page, and average page load time. We have provided some interesting examples of how these key metrics can be used.
Basically, to evaluate the quality of the generated website traffic – e.g. for various marketing channels – you can use the bounce rate, the time on page and the pages per session KPIs. With these indicators you can predict the conversion probability quite accurately – it should usually increase with the decreasing bounce rate, longer time on page and an increasing number of pages per session. This is because the development of these KPIs in this direction reflects better satisfaction of user needs. On the dashboard in full-screen mode, we have shown this in an example of the number of pages visited per session by the different marketing channels. In addition, on the right side, you will find a detailed overview of the pages with the highest average time on page and the lowest bounce rate.
A further key metric considered and critical to success is page load time. In today's digital age, short loading times is a fundamental user requirement. in addition, this also has an influence on the organic rankings. Thanks to Google Analytics, you can monitor page load times for individual pages and different geographic locations. This helps you, on the one hand, to identify page-specific problems or optimisation potentials and on the other hand to monitor page load times for visits from different countries. Especially for international, English-speaking .com domains, the control of loading times for individual countries is very important because a website hosted in Germany will usually have extremely different loading times in Germany, UK, USA or Australia. This can be remedied by several servers distributed among the relevant countries and / or the use of a Content Delivery Network (CDN).
In addition, our Google Analytics Page Tracking dashboard provides an overview of the bounce rates for the most commonly used browsers: Google Chrome, Firefox, Internet Explorer, Safari and Opera. If a significantly higher bounce rate for a particular browser becomes apparent, you should take a closer look at the different browser versions, as there may be problems with browser compatibility. Similarly, you can also analyse your conversion rate to identify potential problems with specific browsers or browser versions.
In our third custom Google Analytics dashboard example, we focus on organic and paid search traffic – exemplified by the Google Search Engine. In this comparison, we use the following KPIs for the last quarter, among others: the number of sessions, the number of new users, the bounce rate, the conversion rate, the average session duration as well as the most important organic and paid search queries. To directly access most of your search data in your GA account, you should connect your Google Ads and Google Search Console account.
To begin with, we will examine the weekly development of the quantitative performance of organic and paid search traffic using the number of sessions generated in GA. In our example, the organic sessions clearly dominate, suggesting an SEO focus of the website in question. In general, however, both organic and paid search visits are increasing. To the right, you can see the development of the percentage of new users.
As already discussed in the previous GA Page Tracking dashboard, here you will find several indicators to evaluate the Traffic quality: the bounce rate, average session duration and in the dashboard full-screen mode also the number of conversions for goal 1. Apparently, the organic visits are also of higher quality, because the bounce rate is significantly lower and the average session duration is also longer. This can also be confirmed by the significantly higher number of goal 1 completions.
Finally, the search queries of the users that have generated the highest number of clicks on the advertisements in Google Ads or in the organic Google SERPs – are considered. Such an overview helps you to control whether you invest parts of your advertising budget in Google Ads for questionable or irrelevant keywords or "optimise" them with the selected SEO measures.
Our fourth Google Analytics dashboard template allows you to take a closer look at the audience specific characteristics, and interests of website visitors. Please note that you may need to enable demographic and interest reports in your Google Analytics account to access this data. On the one hand, you can use this demographic data to check whether you are actually reaching the pre-defined target group. On the other hand, it can also help you to identify new interesting target groups, for example by taking a closer look at an above-average conversion rate.
On the right side of the Google Analytics Audience Overview dashboard, if you have a clear target group, you should analyse the discussed "quality indicators" as well as the conversion rate in more detail. In our example, male visitors seem to have a higher conversion potential, which can be derived from the low bounce rate and the higher number of pages per session. In addition to the demographic data, in GA you also receive information about the interests of the website visitors, which we have not shown on our example dashboard. For example, you will receive categories of common interests (e.g. technology / technophiles), segments with target groups ready to buy (e.g. software / business & productivity software) as well as other interesting categories, if applicable. Even if the interest data is usually quite general, you may gain valuable new insights about your target groups.
You will also find a depiction of the sessions according to the geographical locations, in this case for the individual continents. Of course, you could adapt this overview to your individual target countries, federal states or cities. Basically, you can adapt our 5 dashboard templates to your individual needs with just a few clicks, or use only individual elements or charts.
The fifth and final Google Analytics dashboard example gives you a detailed overview of the performance of each page or content on your website. Such an overview is particularly interesting for the content and SEO team, but often also provides interesting new insights for product management. Please also open this dashboard in full-screen mode to get as detailed data as possible. First, you will find a short summary regarding the number of page visitors, the page views, the bounce rate, and the average session duration as well as the gender ratio for the last 6 months. Also, the progress on a weekly basis for the visitors and the bounce rate is clearly displayed.
On the right side, we have a detailed overview of the pages with the most unique page views as well as the corresponding bounce rates, session durations and the time spent on each page. This helps you to quickly identify the most relevant pages or contents of your website. Directly below is the same table chart for the landing pages with the highest number of visitors. Of course, you can adapt these charts to your individual needs with just a few clicks. For example, it would also be interesting to look at the pages that are frequently called as second or third pages in a session. To do this, you would only have to subtract the landing pages from the page views. In the lower area, we have presented another possible application: an analysis of the most frequently accessed pages or content for men and women. This information helps you to address your target group and to create relevant content.
We hope that with our 5 examples we could show you the added value of a modern online dashboard software for creating professional Google Analytics dashboards. The discussed GA Dashboard templates will be available automatically after you have connected your Google Analytics account to datapine. This only takes a few minutes and you can test our software for 14 days completely free of charge and with full functionality. So, what are you waiting for? Unlock the full potential of your Google Analytics data today!
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