decision maker looking at a modern KPI dashboard on a laptop

Professional KPI Dashboards What is a KPI dashboard and why you need one?

See the best KPI dashboard examples & templates

Key performance indicators have always been the most critical part of a company. Without KPIs, a company roams blindly into uncontrollable performance management issues and risks losing its business.

But utilising KPIs is not the only thing an organisation should focus on. Choosing the right KPI and connecting it to others to create a proper data-story is one of the crucial elements that will enable managers and team members to stay on track for reaching and outperforming company’s goals and objectives.

Imagine having all-important KPIs on a single screen, where everyone can interconnect various findings and react to any given issue in seconds with the help of a professional dashboard software. That’s where the power of KPI dashboards lies and provides the most valuable weapon against decreased productivity and increased operational or strategic costs.

But what is the definition of these dashboards, and what kind of benefits they deliver to an organisation?

In this post, we will explain those very notions and provide best KPI dashboard examples that you can use for your own company or organisation.

1) What Is A KPI Dashboard?

A KPI dashboard (or key performance indicators dashboard) is a management tool used by managers, VPs and everyone in the company who needs to have a birds-eye view of the business’ performance, whether on an operational or strategic level and make better decisions.

Procurement KPI Dashboard

Typically, businesses utilise high-level and low-level KPIs that are specifically designed to track, report and visualise wide organisational goals, and daily departmental targets. Therefore, KPIs for tracking a team’s performance will be different than KPIs tracking quarter goals established on a C-level management meeting. That’s why a business KPI dashboard comes in several forms and includes various variables depending on specific business scenarios.

2) What Are The Benefits Of KPI Dashboards?

These dashboards help businesses in providing context, focusing on the bigger picture, and ensuring smooth operational processes. But there is more:

They provide real-time, interactive data: A key performance indicators dashboard doesn’t contain obsolete data, but each KPI is updated in real-time, without the need to export a file and search for endless information. Live dashboards not only provide instant insights, but the interactivity of the elements will enable you to dig as much as you need, with each KPI investigated with numerous filters and options to get the best possible view of your business.

A modern business KPI dashboard simplifies processes: Traditional forms of monitoring, analysing and generating insights by using spreadsheets or PowerPoint presentations belong to the past. With intelligent technologies such as data alerts based on artificial intelligence or predictive analytics features such as forecasts or value comparisons, each dashboard can be explored in deep details and predict your business future. The technological advancements such as machine learning and neural networks completely eliminate the usage of static reporting, and empower users to look into past, current, and future data with a single screen view.

Communication between departments evolves and improves: These dashboards ensure that departments don’t have to work in isolated departmental silos, but the integration of functional lines throughout the business will ensure a well-aligned organisation, where partnership and sharing are becoming the focus of data management and various digital dashboards become the backbone for making valuable decisions. They can give employees the freedom to make a better judgment, according to strategic KPIs that have been established by C-level management.

All metrics are accessible in one place: As mentioned, these kinds of dashboards provide a single-screen view and enable faster sharing processes. Whether with automated e-mails, viewer area, link sharing or exporting in a .pdf file, a dashboard will provide you with instant access to data which you can share with your colleagues or other departments. You don’t need to wait for weeks to generate a report, but you can obtain it directly within the dashboard, with all the important KPIs in a single place.

Now that you know exactly the definition of these dashboards, and why it’s important to incorporate one (or several), we will take a closer look at best practices for setting up a KPI dashboard.

Do you want to take advantage of professional KPI Dashboards? Start My Free Trial Now

3) Setting up a KPI dashboard – best practices

There are some golden rules when it comes to building the best KPI dashboard, and here are the most valuable ones to help you on the way:

Outline your audience: You need to know who will work with the KPIs and what kind of information will they need. Do you need to present your dashboard to C-level management or other employees? Are you creating a dashboard for daily operational tasks or you need to showcase the strategic performance of long-term goals? Before you start building and compiling the metrics on your dashboard, you will need to define the audience and consult them to see what the best viable way is to present your information. This leads us to point number two.

Choose your KPIs carefully: When you defined your audience and made sure you know if you need to present high-level or low-level KPIs, it is time to choose the metrics you want to present. The purpose of a KPI dashboard is, of course, to enable you to make better business decisions and by choosing the right KPIs, you increase your productivity and facilitate a cost-effective working environment. Whether they’re aligned to specific short-term objectives or more long-term goals, the key factor is not to measure everything and overburden your audience with information that doesn’t generate additional value. Start with a few KPIs, and grow organically.

Draft your design to create a natural data-stream: A KPI dashboard design should be straightforward, cohesive with an interconnected stream of data that make a logical business story. Before you start, you can create a draft and define the chart type you might want to use, depending on the relationship, composition, distribution or comparison of data. if you want to analyse trends, for example, then you might want to consider line charts, column or area charts. For the composition of data, the most effective results will be created with waterfall, stacked charts or maps. This will enable you to flow your information based on the right data visualisation types that you can use for your KPI dashboard design.

Create your KPI dashboard template: When your draft is finished, it is time to build those powerful visualisations and create your dashboard. Here it makes sense to opt for simple colours, based on your brand (and no more than 2-3). The layout of your dashboard should respect the previous points mentioned for creating a logical dataflow while keeping in mind the audience all the time. It would make sense to ask for feedback so that you’re sure that your dashboard presents the right information. After all, the goal is that everyone gets additional insights from the dashboard, which will enable you and your audience to make high-quality business decisions.

These are some basic tips and best practices on how to create a KPI dashboard that will ensure results, and now you can take a closer look at the best examples used by businesses across the world.

4) Explore 15 real world KPI Dashboard Examples

We will focus on industry and functional examples and KPI dashboard templates that can be implemented in your company right away and provide you with a roadmap for obtaining sustainable business growth. Hence, let us start with executive management.

1. Management KPI dashboard


Management needs to have a clear picture of the entire organisation and proper visibility of the processes and development (or issues) that arise out of certain business situations. That’s why utilising a dashboard will ensure each manager stays focused on what’s most important: the relevant KPIs.

Management KPI Dashboard

The sample KPI dashboard above provides an all-encompassing view of the most critical strategic KPIs that each CEO needs to keep a close eye on. The revenue is depicted as the actual, target and compared to the previous year. This gives the manager an immediate overview of how the revenue has developed over time and the percentage of the achieved target.

This dashboard performance indicators example focuses also on customers, as they are usually the most critical aspect of any business. The number of customers acquired, the target, and compared to the previous year give an at-a-glance overview of these important numbers. You can see that the exclamation and checkmarks signal if the targets are met or not, therefore, you can look into more details on what happened. Following the total and the customers’ revenue, the dashboard goes into more detail on the average revenue per customer, also depicted as the actual, target, and compared to the previous year, following by the customer acquisition cost (CAC). This way an executive can look into the strategic performance of a company and adjust if any KPI doesn’t meet its target. For more information and detailed analysis of these KPIs, you can see the management dashboard example page.

2. Financial KPI dashboard


Finance is the beating heart of any business, and there is more pressure than ever on managers and employees to keep this beating heart healthy and stable. That’s why a financial dashboard comprising of crucial KPIs such as the working capital, cash conversion cycle or vendor payment error rate will provide insights on the company’s financial state – liquidity, invoicing processes, and budgeting, among others.

Financial KPI Dashboard

Let’s say you work in a finance department and you need to make sure the company is liquid, the invoices are paid, and the cash conversion cycle steadily declines over time. With financial KPIs illustrated in the example above, you immediately spot if any of these metrics cause concern or management is on the right path to success. You can even create a comprehensive finance report that will be automatically shared on specified time intervals with all the KPIs you need.

This is one of the KPI dashboard templates that use metrics that provide you with a data-story, visually depicted on a single screen where you can interact and dig deeper into the data that interests you. Additionally, metrics are updated automatically so you don’t need to export numerous spreadsheets to generate valuable insights.

3. Salesforce KPI dashboard


This dashboard puts a spotlight on the effective management of sales processes in a company. With Salesforce being the industry leader in CRM (Customer Relationship Management) platforms, the KPIs depicted in the example below will ensure smooth optimisation of sales mechanisms and facilitate better planning.

Salesforce KPI Dashboard

This is one of the most prominent Salesforce dashboard examples of our library as it focuses on central metrics for evaluating sales performance. You can precisely evaluate your sales cycle steps, the average lead response time of sales reps, activity by type, contract value, and top deals, among others and generate an extensive sales report. This will enable you to paint a big picture of how your sales department works toward closing deals and, ultimately, generating revenue.

This sales cycle representation serves as a detailed depiction of the entire sales’ performance, and each sales rep and manager should pay close attention to these metrics. A Salesforce KPI can’t stand alone, and with the possibility to interact with each part of this dashboard, everyone in the sales department can celebrate their strengths and work on weaknesses.

Explore our professional KPI Dashboard templates on your own Start My Free Trial Now

4. Marketing KPI dashboard


The most important marketing KPIs pinpoint the core of any serious business: costs and generating revenue. You can see in the example below how these metrics give you a single screen overview which you can additionally explore on a more detailed level.

Marketing KPI Dashboard

The marketing department usually tracks various metrics, but these are specifically selected to give you an outline of revenue and costs related to the promotional activities. You can see the total revenue, per acquisition, the number of leads, how much budget is spent, how much profit is generated, and return on investment, among others. These number-driven KPIs are designed to provide an instant view of the most important parts of a successful marketing influence on a company but also serve as a roadmap to create a thorough marketing report.

A comprehensive marketing dashboard will give you these statistical answers which you can present to your CEO or investors and prove the profitability of conducted marketing activities. If you want to dig to the operational level, then it makes sense to further explore each channel, what exactly they bring to the bottom line, and optimise them accordingly.

5. Customer support KPI dashboard


Customer service is definitely one of the backbones of successful businesses. If you want to build a flourishing company, it all starts with satisfied customers but also with measuring the efficiency of your support processes. In this case, we focus on one of our best KPI dashboards that help managers to evaluate their departmental support performance.

Customer Support KPI Dashboard

This customer service dashboard expounds on metrics such as the revenue and the support costs visualised within a specific time frame. The percentages will enable you to identify how much you invest in the support team in comparison to the revenue you generate. The point is to optimise your costs but ensure a steady increase in customer retention.

Other metrics such as the average time to solve an issue is critical to track since it directly affects the costs – the more time you need to solve an issue, the more it will reflect on your company’s costs. Finally, one of the most important metrics that you can include in your company KPI dashboard, the customer satisfaction, will clearly show what kind of opinion your customers have of you and your service, which will enable you to create a solid customer service report and improve in the future.

6. LinkedIn KPI dashboard


LinkedIn is a network critical for developing business relationships, whether as a person or company. The possibilities to connect with industry professionals, business influencers, build your company profile, and connect with your audience, make LinkedIn one of the best networks to do so.

LinkedIn KPI Dashboard

The KPI metrics dashboard depicted above represents a holistic overview of the critical LinkedIn metrics that a company should track in order to effectively manage your social media performance. From a quick overview of the most recent posts, and stats about the average post views and engagements, an organisation can immediately spot the results of the recent updates. Additional metrics such as the profile views and social actions are critical for any social media channel, as it will tell you how much interest your company profile attracts in a digital social business environment. Moreover, if you split your actions by sponsored and organic, you can easily compare your content and the results it brings over time (link clicks, likes, comments, or shares).

Finally, let’s not forget about the engagement rate and the followers’ profile. By drilling into this information, you can easily adjust your content based on the people that engage and their industry profile. Of course, you need to consider your target audience so that you don’t publish irrelevant material and potentially damage your LinkedIn efforts. To see more details in action, you can check out our LinkedIn dashboard page and examine these metrics further.

7. Procurement KPI dashboard


The procurement department is found in most companies and represents the link between an organisation and its suppliers and/or contractors. It is important to monitor the supplier statistics to be able to set the partnership status and award certain partners (if they work on establishing a good relationship). The procurement dashboard below shows that visually and straightforwardly.

Procurement KPI Dashboard

The compliance rate procurement KPI will tell you which of your supplier category performs with the best possible rate, and you can immediately see which company is your top contractor so you don’t have to search for it in a spreadsheet or create a static presentation to show your findings.

These metrics will tell you a lot about the health of your relationships with suppliers and give your top management a safety net in decision-making processes and ensure that you have the best possible information on your top suppliers and the average procurement cycle time which will help you in identifying if any part of the cycle would need more attention.

Set up your customised KPI Dashboard with a few clicks Start My Free Trial Now

8. Warehouse KPI dashboard


Warehouse management is one of the most complex parts of the logistics industry and managers need to be extra careful in ensuring impeccable efficiency. Choosing the right KPIs is of utmost importance, and the warehouse dashboard below can provide a thorough roadmap.

Warehouse KPI Dashboard

The distribution of operating costs and total shipments by country will tell you information on where your expenses are mostly generated from and how you can prepare yourself better when rush hours in a specific country occur, for example. Another logistics KPI, the perfect order rate, needs to be high as possible so that customers are satisfied and your supply chain efficient.

If you add the on-time shipments KPI, you have a detail warehouse management story that focuses on better warehouse efficiency and enables managers to reduce costs, and increase productivity. By looking at these metrics individually, it would be hard to create a sustainable warehouse operation, but uniting them in a comprehensive dashboard, a warehouse manager has better chances to react on any issues promptly and effectively.

9. Manufacturing KPI dashboard


The manufacturing industry is heavily dependent on machines and the human ability to optimise their work in order to achieve profit and success. The effectiveness of production processes, maintenance costs, assessing the machines and revenue, are all critical elements of success in the industry. Here we will present a KPIs dashboard in the form of a KPI scorecard, critical for C-level management that needs to focus on strategic initiatives.

Manufacturing KPI Dashboard

This manufacturing dashboard takes care of the most important KPIs that executive managers in the manufacturing industry should focus on: the effectiveness, quality and performance, production, and, of course, costs and revenue. These metrics will show details about the overall operations and equipment effectiveness, capacity utilisation, production time and volume, downtime, and revenue, among other key factors to monitor in order to improve operational performance but keep the manufacturing strategy on track.

These examples of KPI dashboards serve as a focal point for companies that have to manage massive amounts of information at the same time, and need a single point of truth for collecting, managing, monitoring, and reporting on critical business data. Especially in the manufacturing industry, where machines and modern technologies are incorporated on a daily level, helping humans to establish a profitable production process, and ensuring a sustainable growth level.

10. Retail KPI dashboard


Retailers need to have an extensive overview of retail KPIs such as the customer retention, back order rate, total volume of sales, the number of new and returning customers, as well as the rate of return. For example, you manage an online retail store, and need to consider numerous KPIs that will enable sustainable business growth – high customer satisfaction, and a healthy supply chain. A retail dashboard containing mentioned important KPIs can be a perfect solution.

Retail KPI Dashboard

This visual dashboard performance indicators example contains a clear picture of how you manage your online retail store. The KPIs depicted can be interactively explored with interactive dashboard features such as click-to-filter, drill-downs, and chart zoom, among many others. This will enable you to drill into bits and pieces of your processes, identify which categories have the highest rate of return, and take a closer look at your customer retention to be able to increase loyalty and reward customers that continuously return.

As a retailer, you probably work in a highly competitive field and need the best possible retention rate since it will ensure a more cost-effective solution than acquiring new customers.

11. Zendesk KPI dashboard


Customer support is crucial when it comes to providing the best possible customer experience and meet their requirements in the best viable way. The dashboard KPI examples displayed below show us an example of a customer support department that uses Zendesk as their primary tool to optimise their processes.

Zendesk KPI Dashboard

These KPIs are set to yield a long-term, strategic view of the support department and identify trends that will increase the customer satisfaction score. The ticket status, created and solved, time to resolve, and tickets by channel and by type all represent metrics important in a customer support department. It enables the manager to allocate resources more effectively across the team, and look into more detail by filtering a specific KPI on this Zendesk dashboard.

If you see any deficiencies in the customer support procedures such as lower satisfaction score, you can interconnect this KPI with others to identify the exact issues that caused this metric to drop. Of course, this also depends on the industry you work in, so it makes sense to adjust this dashboard according to your business.

Explore our professional KPI Dashboard templates on your own Start My Free Trial Now

12. YouTube KPI dashboard


YouTube is by far one of the top social media channels focused on videos and, by being aware of your audience and their profile, you can tailor your video content based on their wants and needs as well as your goals and objectives. To fully take advantage of KPIs and dashboards that you can build for analysing your audience, let’s take a look at our YouTube dashboard.

YouTube KPI Dashboard

In essence, you need to know what kind of content you will publish, when, and whom are you going to target. In this case, the number of subscribers, their profile by age group and gender will let you know more about their culture, linguistic comprehension, or simply the type of content they might be looking for. Of course, the point is to test different approaches but to also keep in mind where are they located so that you can post at the right time, to the right viewer.

Finally, the top 5 videos by viewers will quickly show you the audience’s response to your published video content through the number of views, comments, likes, and dislikes, critical for building any modern social media report and capitalising on your social efforts as well as connecting with people through video.

13. Sales KPI dashboard


Sales are one of the most essential functions in a company, whether small or large. While we explained the possibilities that CRM (Salesforce) brings into an organisation, here we focus on the strategic importance of tracking and evaluating sales data. Without a healthy sales department, companies aren’t able to grow and develop sustainably.

Sales KPI Dashboard

This sales dashboard enables high-level managers to gain a clear overview of the pivotal metrics that drives the department forward. The sales revenue visualised over time will help you to stay on top of your performance and immediately spot if there are issues in the making. Churn, upsell, and cross-sell rates will enable you to quickly compare your results with the affected revenue while the incremental sales are critical when developing a strategic sales report and ensure you invest your resources in the right marketing channel and eliminate the ones that don’t bring positive value.

In essence, C-level management will find these kinds of dashboards as one of the best tools for consolidating data from multiple sources, ensuring the strategic initiatives are monitored regularly, and managers have the means to react effectively when things don’t go as expected. The point of such dashboards is to find the right information at the right time, and, by doing so, sales results will certainly grow and the business will experience a positive impact.

14. Hospital KPI dashboard


Health is one of the most important parts of our lives, but successfully managing a hospital is one of the toughest jobs out there. A healthcare dashboard depicting the most important KPIs will help each manager to identify issues in real-time, ensuring the best possible patients’ care, as seen in the example below.

Hospital KPI Dashboard

These key performance indicators safeguard the hospital’s efficiency and provide a detailed overview needed to reduce patients’ waiting time, costs, and allocate the available staff more efficiently. Tracking metrics on a regular basis will ensure the hospital manager has a better sense of which department needs more attention, are there any financial bottlenecks, and get a more detailed overview of patients’ overall statistics. If the costs are cut, the service can be affected as well, so any decisions should be made with extra care.

15. FMCG KPI dashboard


The fast-moving-consumer goods industry requires special attention in ensuring the best possible supply chain. Being fast means operational processes must be monitored in shorter time frames, but a long-term overview is also helpful to get a better focus on the bigger picture. This example below shows exactly how.

FMCG KPI Dashboard

You can see a quick overview of the most important FMCG KPIs which are displayed for a specific year, but each is then detailed with shorter time frames and current situations. It is important to track the on-time-in-full (OTIF) as this KPI shows whether your products are delivered on time, as agreed, with the exact quantity and correct place of delivery.

The purpose of a KPI dashboard in the FMCG industry is simple: implementing the mentioned metric alongside with other critical metrics such as inventory turnover or out of stock rate on a single dashboard to increase the productivity of the department. Less time will be spent on searching through spreadsheets and intelligent alarms will notify the managers as soon as an anomaly in the supply chain occurs.

Summary & next steps to take

We have defined what is a KPI dashboard, provided tips, and tricks on how to create a KPI dashboard, and presented the best examples from various functions, industries, and platforms which you can implement in your own company and create sustainable business solutions that will increase your company’s performance in short and long-term. By using an intuitive KPI software like datapine, each metric can be easily joined into a successful data-story and give you the possibility to explore numerous features for your own KPI creation.

If you want to experience all the business-boosting benefits that these dashboards have on offer, create your own KPI story, and familiarise yourself with each example we have discussed, professional software like datapine might be the solution you were looking for! You can even take advantage of our built-in templates that will save you time in the designing process, and explore the revolutionary capabilities of our dashboard solutions for a 14-day trial, completely free!