A marketing dashboard software is an analytical tool used by businesses to visualise their most important marketing KPIs in intuitive dashboards. Armed with interactive features, marketers can efficiently track, monitor, and optimise their strategies and performance.
Professional all-in-on data analysis tools enable you to create stunning marketing dashboards that provide an overview of your entire marketing strategy in a single view. You can generate a clear dashboard with different charts through which you are able to view your key performance indicators at a glance and cut out all the superfluous data. A comprehensive marketing dashboard tool is essential for any business to monitor and analyse its marketing effectiveness and optimise its performance.
General benefits you can gain from investing in a professional marketing dashboard tool are:
Unify all your marketing data: Marketing departments need to gather data from several sources in order to create targeted campaigns that will fit their customer’s needs. With so much data in hand, the process of manually creating marketing reports and gathering the data from all sources can be tedious and time-consuming. With modern marketing dashboard software, the pains of manual reporting are left in the past. Our tool includes professional data connectors that allow you to unify all your marketing data sources such as Google Analytics, several social media platforms, SQL databases, and many more into one single point of access. With just a few clicks you will be able to visualise your most relevant marketing KPIs in interactive dashboards that can easily be created with no need for any prior technical skills.
Track campaign performance: Being able to constantly monitor the performance of your campaigns is one of the prime benefits of investing in a marketing dashboard tool. With datapine, tracking your performance has never been easier since the tool automatically updates your dashboards as soon as any new data is available. Like this, you will be able to track progress on a daily basis, spot any inefficiencies and tackle them on time, and fine-tune your strategies to extract every last drop of your marketing budget. Additionally, your marketing dashboards can be automated. All you need to do is predefine a time in which you want your dashboards to be sent and the tool will send them to specific recipients in whichever format you choose. Like this, you can use your dashboards as tools to support team meetings or as progress reports to clients.
Deeper understanding of your customers: The level of insights provided by a professional online marketing dashboard software allows for a deeper understanding of customer’s behaviours. By getting all your data unified into one interactive marketing dashboard you can perform cross-analysis between various sources and understand how your customers interact with each of them. Extract conclusions such as how much are your clients willing to spend for a product, which channels are they more likely to use, or what devices they use the most, and produce your strategies based on real data and not just simple human intuition. datapine’s dashboard software takes it even one step further by providing predictive analytics features that analyse your historical data to find trends and patterns in your customer behaviour. For example, on which holidays or commercial dates your target audience is more active so you can focus your efforts on those dates.
Optimised marketing reporting: In general, by investing in professional marketing dashboard tools your entire reporting and analysis process will be fully optimised. Marketing dashboards are not only easy to create thanks to an intuitive drag-and-drop interface but are also online, meaning you can access them from anywhere on any device with an internet connection. Like this, you have full access to fresh business insights whenever you might need them without the need to worry about the manual aspects of generating reports. Additionally, online marketing dashboard software allows you to fully customise your reports according to the colour scheme, font, and logo of your business or your clients for an extra professional look. Perform your entire analysis process on one screen and filter your data to support different discussions thanks to datapine’s interactive filtering options.
Prepared with marketing dashboard best practices in mind, datapine allows you to create online marketing dashboards that clearly show the effectiveness of your efforts. With help of an intuitive drag-and-drop interface, you create charts that display the data you need to examine the well-being of your business in real time. You can visualise your marketing data from multiple data sources and pick one of 25+ chart types, including bar, pie, line, column, spider web, scatter plot, or area. Then you can brand them with your corporate colours and fonts and share the outcome with your colleagues or clients in PDF, XLS or PNG format or by URL.
Become a data wizard in less than 1 hour!
As businesses reach out to customers, they must provide an added value that will make them rise above the competitors. Our offer is a single point of access to visualise all your most relevant marketing data with our all-in-one marketing dashboard software. We have created five unique marketing dashboard templates that you can customise further to extract the full potential of your marketing data. Simply connect your marketing data sources with our professional data connectors and, within one minute, you will have access to datapine’s predefined templates that will give you more flexibility to design, share, and customise your data visualisations than traditional GA dashboards or other marketing reporting tools.
Marketing CMO Dashboard: Our first marketing dashboard template emphasises the power of high-level metrics created for a Chief Marketing Officer (CMO). With metrics such as the number of users, leads, MQLs, SQLs, and costs related to each of them you get deeper insights into your marketing performance and can easily spot improvement opportunities.
Marketing Performance Dashboard: Closely monitoring the performance of your campaigns is one of the key benefits of marketing dashboard tools and this dashboard does just that. By providing a glance into the status of different campaigns you can compare how each of them is performing and understand what strategies work better for your business.
Marketing KPI Dashboard: This KPI dashboard provides you a bigger picture of all marketing-related costs and revenue metrics such as your total revenue, the marketing spends, cost per acquisition, profit per acquisition, and your return on investment. This makes the dashboard a perfect tool to justify budgets and marketing actions to relevant stakeholders or investors.
Marketing Web Analytics Dashboard: The purpose of this dashboard created with datapine’s marketing dashboard software is to monitor relevant metrics related to your site’s performance. The dashboard can be easily filtered to see the data more in detail, for example by specific channel, or by visitor type. Like this, you get detailed information that will help you fine-tune your strategies and provide an excellent user experience.
Marketing Social Media Dashboard: Focusing on 4 of the most important social media channels: Facebook, Twitter, Instagram, and YouTube, this marketing dashboard provides fundamental metrics that will let you quickly understand the performance of your social media strategies. Your followers, impressions, clicks, engagement, and conversion rates are all tracked against a target and the values are displayed in red and green so you can quickly understand at a glance if a value is negative or positive.
Google Analytics Daily, Weekly & Monthly Performance: Regular monitor your Google Analytics KPIs including: Sessions, New Users, Bounce Rate, and Goal Conversions on a daily, weekly, and monthly basis enabling you to discover early on if you are on track to meet your targets. We offer you daily real-time tracking so you will always have the most up-to-date information.
Additionally, we built five Google Analytics dashboard templates, that are auto generated, when you connect your GA to datapine. While GA is one of the easiest and most traditional ways to view your website KPIs at a glance, the platform has its limitations. Standard Google Analytics doesn’t allow you to brand your own dashboards or choose from a wide range of charts. Consequently, every time you want to share your charts with a client you are limited to Google’s own branded colour, font, and layouts, and they can only be downloaded in PDF format. The versatility of our marketing dashboard software will take your marketing efforts to the next level by giving you full control over your data.
Whereas traditionally businesses have created excel dashboards to monitor their marketing performance, the new way to examine your marketing effectiveness is using a cloud-based self-service business intelligence tool. You can perform complex data analysis on your own without any prior SQL training just by using our intuitive drag-and- drop interface. To keep up with today’s fast-paced business environment, decision-makers must be capable of reacting immediately to changing market trends. datapine’s dashboard tool provides you with all the data necessary to make the right decision on the spot. You can monitor all relevant marketing KPIs for your customised marketing dashboard via a web browser on your personal device. Whenever it is necessary to consult your KPIs with your team, another department, or a client you can either empower them with full access to the tool or allow them to view your dashboards and drill-down for information they need. You can deliver professional and compelling presentations that will keep your audience interested and inspired.
Simply connect datapine with all your data sources and begin creating dashboards. You may, for example, have a MySQL database on which you usually run queries. With our easy-to-use interface, all you need to do is drag and drop the metrics you’re looking for to begin charting them inside online marketing dashboards, where you can combine them for example with Google Analytics data. Other data sources you can connect to datapine include Facebook Insights, CSV files, Google Spreadsheets, among others.
Marketing dashboard reports are, without a doubt, valuable. When you add datapine’s ability to bring together all your (marketing) data into on place and empower every marketer to make data analysis on its own, you have a tool that will be indispensable. Plus, the setup of advanced, interactive marketing dashboards was never easier. If you feel intrigued about the best marketing dashboard software in the market benefit from our 14-day free trial and start building stunning dashboards today!
We were amazed how easy it was to use datapine and get the first KPIs within a couple of minutes. datapine is definitively a game changer for us as now all decision makers have quick, easy access to ad hoc analysis, KPI dashboards and reports.Sebastian Diemer, Founder at KreditechGO TO PRODUCT OVERVIEW
Become a data wizard in less than 1 hour!